Dawson Enters the Name Image and Likeness World

Visit the marketplace here: The Official Dawson Community College Marketplace for NIL Deals - Opendorse

Glendive, MT – Dawson Community College Athletics is pleased to announce they have partnered with Opendorse to launch the Dawson Athletics Marketplace, the department's official NIL (Name, Image and Likeness) market for student-athletes, creating an all-in-one NIL platform for the department with one of the industry leaders in the NIL space.

Through an online hub and mobile app, Opendorse provides the technology and services to cover student-athletes and staff with compliance, content and educational tools that will be used in the developing NIL landscape. The volleyball, softball, track and field, cross country, and both basketball programs will be using the NIL platform. 

"This is an exciting announcement for Buccaneer athletics," Dawson Community College Director of Athletics Joe Peterson said. "Being able to provide our student-athletes with NIL opportunities is the direction all of college athletics is headed. Our goal is to be at the forefront of NIL. Most small college athletic administrators do not have the budget to hire an additional person to handle student athlete NIL opportunities. Opendorse ensures that with one click Dawson Community College student athlete NIL disclosures, personal profile pages and current contracts are available on our NIL dashboard. Our athletes will receive valuable training on personal branding, current NIL legislation as well as tax prep information."

Utilizing the Dawson Athletics Marketplace, student-athletes will receive an Opendorse profile, which they can customize and promote to fans on their personal social media channels. When offered a NIL deal, athletes receive a notification through the Opendorse app, where they can choose to accept and complete the opportunity. Once completed, the student-athlete immediately receives compensation to their account and can automatically disclose their activity to Dawson Athletics.

Dawson Community College is among 95+ programs nationwide to provide a single marketplace to send supporters to access student-athletes and offer compliant opportunities – and one of the first 25 NJCAA schools to do so.

Now, Dawson Buc fans, brands, sponsors, and donors can browse, book, pitch and pay any Dawson student-athlete for NIL activities in one compliant platform, built specifically for the athletes' needs.

Why Opendorse

• Opendorse maximizes NIL opportunities for student-athletes, while delivering security and simplicity for all involved parties.

• The Opendorse-powered marketplace is built on a decade of athlete marketing technology and experience. Opendorse has facilitated hundreds of thousands of NIL deals and endorsements with athletes at every level of sports. The marketplace is used by over 100,000 athletes to manage deals from pitch to payment, and even tax prep, every day.

• The NIL company launched its initial school-specific NIL marketplaces with partners including Oregon, Texas, Nebraska, Wisconsin, Oregon State and Memphis throughout the spring of 2022. Student-athletes at these institutions experienced a 193% increase in NIL opportunities in the first month after the marketplace's launch.

Athlete experience

• Dawson athletes will receive an Opendorse profile, which they can customize and promote to fans on their personal social media channels. 

• Athletes review opportunities, receive deals, accept compensation, and disclose NIL activities to their institution, all within the Opendorse app.

Partnership

• In addition to the marketplace, Dawson continues its partnership with Opendorse, receiving full access to the all-in-one NIL platform. 

  • Dawson will continue to provide its student-athletes and staff with Opendorse's best-in-class compliance, content and education tools.

  • Compliance: upon completing a deal, athletes can automatically disclose activity details to their institution to ensure eligibility.

  • Content: athletes have on-demand access to share photos and videos from games, practice and more.

  • Education: athletes receive in-person and on-demand virtual education sessions from industry leaders at companies including Meta, Overtime, Players' Tribune, Opendorse and more.

About Opendorse

Opendorse is the leading athlete marketplace and NIL company, providing technology and services to the athlete endorsement industry. More than 100,000 athletes use Opendorse to build and monetize their name, image, and likeness with support from the world's top brands, colleges, NIL collectives, and partners including Team USA, LEARFIELD, Keller Williams Real Estate, and more.