March 22, 2024

Shoe Shack, a local family owned athletic footwear store, proudly announces its groundbreaking partnership with Dawson Community College track athletes Mia Snyder and Cody Harrington in a historic Name, Image, and Likeness (NIL) agreement.

As the landscape of collegiate athletics continues to evolve, Shoe Shack is at the forefront of empowering student-athletes to leverage their personal brand and athletic achievements. With this partnership, Mia Snyder and Cody Harrington, two standout athletes from Dawson Community College's track team, will showcase their talents both on and off the track while representing Shoe Shack.

Mia Snyder, known for her technical skill and dedication, has consistently impressed spectators with her exceptional performances in sprint and hurdle events. Cody Harrington, renowned for his endurance and determination, has set numerous personal records in the decathlon, captivating audiences with his remarkable feats on the track.

"We are thrilled to welcome Mia Snyder and Cody Harrington to the Shoe Shack family," said Mariah Nicholson, Owner/Marketing Director at Shoe Shack. "Both Mia and Cody exemplify the values of hard work, determination, and excellence that we hold dear at Shoe Shack. We are excited to support them in their athletic endeavors and beyond."

Through this partnership, Mia Snyder and Cody Harrington will have the opportunity to collaborate with Shoe Shack on various marketing initiatives, including social media campaigns, promotional events, and product endorsements. This collaboration underscores Shoe Shack's commitment to fostering meaningful partnerships with athletes who embody the spirit of athleticism and sportsmanship.

"I am honored to partner with Shoe Shack and embark on this exciting journey," said Mia Snyder. "This opportunity allows me to share my passion for track and field with a wider audience while representing a company that aligns with my values."

Cody Harrington echoed Mia's sentiments, stating, "I am grateful for the support of Shoe Shack and look forward to representing them both on and off the track. This partnership represents a significant milestone in my athletic career, and I am excited about the possibilities it holds."

Shoe Shack's partnership with Mia Snyder and Cody Harrington exemplifies the transformative impact of NIL agreements in collegiate athletics, empowering student-athletes to maximize their potential and pursue their passions both on and off the field.